Whats the big idea?

Creative life has a simple mission; to help creatives achieve a lifestyle they want by doing work they love.


Founded on the belief that we are all creative and that our creative endeavours are part of what makes us human. The cliche of the poor struggling artist is one that should not apply in the 21st century and there are plenty of ways to make a good living by doing work you love. We believe that authentic creativity driven by passion and connection is extremely important in both society and culture but is something that not enough people do because they believe they cannot earn a living this way.


By provide the tools, techniques and resources that will enable artists to engage in more meaningful, creative work. By showing you how we can utilise digital technologies to find, engage and connect with our own audiences anywhere in the world who will support our creative endeavours.

Creative life will both support and challenge you to create work with meaning and purpose that adds value to others lives as well as your own. Ultimately our aim is to foster a culture of authentic creativity through collaboration, support and growth of creatives worldwide.

Behind the brand - My Story

Picture of Founder - Matt Essam
Matt Essam - Founder

Growing up I was always fairly creative, I played musical instruments and loved messing around with a camera, but I was always encouraged to focus on “real” subjects such as maths, science and English and keep my creative endeavours as a hobby. Looking back it was pretty good advice, dropping everything in the hope of becoming a rockstar or famous painter really was a pretty risky and ambitious move. When I was at school it really was pretty hard if not impossible to make a good living from working in the creative industries. Most people who were lucky enough to get a good shot at it either had to sell out or found themselves wanting to maintain their creative integrity and settled for being a poor struggling artist. It really was only a lucky few who made it big and managed to still be authentically creative and do what they loved.

When I left University I still believed this to be the case and went to work for a creative advertising agency in London. To my surprise it was no where near as creative as I thought, again it seemed like only a handful of people were getting to come up with the cool ideas which left the rest of us to scramble around and try to make them happen. It wasn’t the first time I had experienced it either, working as a semi professional events photographer I was faced with similar creative dilemmas, as were many of the other people I spoke to.

It wasn’t until I started working for myself and exploring different business opportunities that I realised how digital technologies had completely changed the creative landscape and that artists no longer had to rely on the mass media and large corporations to earn a living doing what they loved. The digital economy now allows us to find and build an audience by utilising these technologies, it only takes a handful of people to love our work and support what we do in order to make a good living. The problem is only a minority of people have realised this and have the skills and knowledge to put it to good use. Most artists still believe that in order to be successful you have to sell out and be a slave to the corporate machine or wait for Simon Cowell to knock on your door with a record deal.

My mission is simple; to foster a culture of authentic creativity that is based around artists earning a living from doing work they love.